This campaign was developed for the Dick’s Media Network, where we provide creative-as-a-service for our brand partners. Leveraging our in-house team and owned digital platforms, we delivered engaging ad content designed to connect with customers across channels.
Brief
Showcase fully family size range available in Converse classic Chuck Taylor silhouettes while keeping a cool, edgy creative POV.
The Solve
To showcase Converse’s full family size range in classic Chuck Taylors, we created Family Sessions, a nostalgic, editorial-style shoot set in a vintage Pittsburgh basement. The creative blended timeless family moments with an edgy visual point of view, celebrating Chucks as a generational staple in style and tradition.
SERVICES
- Art Direction
- Creative Strategy
- Graphic Design
CLIENT
Converse
INDUSTRY
Footwear
Concepts
Photos
The deliverables for the Converse Family Sessions campaign included a full suite of visual assets captured through a stylized editorial photoshoot. We produced final graphics for use across onsite placements, offsite advertising, and social media platforms. Each asset was crafted to showcase the full family size range of Chuck Taylors, blending a nostalgic creative direction with a modern edge. The result was a versatile collection of content designed to drive engagement across Converse’s media touchpoints within the Dick’s Media Network.
Social Campaigns
